AIER already produces thoughtful conversations and insightful analysis. My role would be to expand their reach.
I specialize in identifying the moments that resonate emotionally, packaging them for modern platforms, and creating videos that introduce new audiences to ideas they might never have encountered otherwise. I see three primary opportunities to accomplish that:
1. Transform long-form content into cinematic stories.
Take a podcast, lecture, or speech and build a compelling narrative around it using motion graphics, music, animation, and pacing. The sermon featured below is an example of this approach—it became a piece people wanted to watch and share.
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This is a video I created from the ground up. Starting with a traditional sermon, I transformed it into a cinematic piece through original editing, animation, music, and motion graphics. The finished video received more than one million views across multiple platforms.
As the video gained traction, it drew repeated copyright claims because several rap songs had sampled audio from it. I re-edited and re-uploaded the project multiple times to keep it available to viewers.
Its success eventually caught the attention of Reach Records, which featured it as the centerpiece of a national concert tour. That opportunity led me to produce all of Tedashii's concert visuals for his nationwide arena tour.
2. Build a consistent stream of short-form social content.
Every podcast or interview can produce multiple 30–90 second clips designed specifically for YouTube Shorts, Instagram Reels, TikTok, and X. Rather than hoping a single long-form episode takes off, each recording becomes a library of shareable moments that continually introduces new audiences to AIER's work. This video is optimized for Twitter, and you can view it here.
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This project is probably the closest example of the work I would create for AIER. The speaker is Charles Hoskinson, a thoughtful scholar and entrepreneur whose presentations are rich with ideas but weren't originally delivered in a cinematic style.
Using music, pacing, sound design, and careful editing, I reshaped the presentation into something that feels emotionally engaging without changing a single idea. My goal wasn't to rewrite the message—it was to present it in a way that captures attention and encourages people to keep listening.
I believe the same approach could be applied to AIER's economists, researchers, and podcast guests. Great ideas don't need to be simplified to reach a wider audience—they simply need to be presented in a way that inspires people to hear them.
3. Develop original content formats.
Not every successful video has to come from a podcast. I enjoy creating entirely new formats that give timeless ideas a modern presentation. In this example, I transformed an AI-generated Latin reading of Julius Caesar into a cinematic piece using music, sound design, and visual effects. The same approach could bring the words of great economists to life—pairing their most compelling ideas with modern storytelling to create content that is engaging, memorable, and highly shareable. The video was specifically designed for Twitter, and you can view it here.